Startengy
Abruzzo
- From every waste product, a new value: an industrial project in the Circular and Purpose-Driven Economy
- 13 patents, 19 certifications, and 3 trade secrets to protect innovation
- €27 million in EBITDA in the 7th year, with an IRR of over 57%
The Project’s Objective
Finance Atena® partnered with Startengy to develop a high-potential industrial project within the Circular and Purpose-Driven Economy, with the goal of making it clear, measurable, and presentable to potential investors.
The project is based on a clear vision: to transform low-value materials, scrap, and hard-to-recycle waste into sustainable, certified, and highly profitable products. Startengy offers the market products that are unique in terms of sustainability and energy efficiency, thanks to innovative and certified transformation processes supported by patented and patentable technologies.
Finance Atena® ’s role was to give this vision an industrial and financial framework: analyzing the business model, identifying business units, estimating investments, revenues, returns, public funding, and growth potential, and ultimately developing a coherent proposal for professional investors.
The Company Under Review
Startengy is an innovative company founded in 2021 in L’Aquila, with a project located between Magliano dei Marsi and Avezzano. Its mission is to accelerate the transition to a green model by transforming waste into new raw materials and energy, minimizing waste, and promoting a more sustainable economy.
The project is classified as “Industrial Scale-up Ready” and includes two production sites covering a total area of approximately 4,000 square meters. Its declared innovative assets include 13 patents, 19 certifications, and 3 trade secrets - elements that strengthen the project’s technological protection and its industrial appeal.
The production model is based on five key elements: industrial sludge and wastewater, wood, plastic, technological innovation, and blockchain-based certification. These inputs generate a variety of products and business lines: fertilizer, distilled and purified water, calibrated wood chips, plastic pellets, valuable materials, energy, biochar, and certification services.
The Finance Atena® Method
Finance Atena® worked on the project using an economic and financial modeling approach, which helped transform a complex business idea into an industrial project that could be understood from an investor’s perspective.
The model was broken down into business units to highlight each area’s contribution to value creation. The documentation identifies three main areas: Research & Development, Biomass Applications, and Green Materials. The first area develops sustainable technologies and provides specialized consulting; the second converts biomass into energy and value-added products; the third recovers and transforms waste materials into marketable resources.
The value of the model lies in its integrated logic: each production segment generates both a finished product and a contribution to the continuation of the transformation process. In this way, Startengy is not represented as a single production line, but as a circular industrial ecosystem in which waste, byproducts, and resources are continuously valorized.
Finance Atena® has also positioned the project within a favorable regulatory framework linked to sustainability, the energy transition, greenhouse gas reduction, the CSRD, the Taxonomy Regulation, Industry 4.0, Industry 5.0, the PNRR, and green finance instruments.
The Added Value of Finance Atena®
The added value of Finance Atena® was to transform Startengy into a clear and understandable industrial and financial project: a proposal capable of demonstrating what the company produces, how it produces it, which markets it serves, which technologies protect it, and what return it can generate for investors.
The Plan highlights a variety of products. Plastic pellets and valuable materials are derived from WEEE and industrial waste; fertilizers, distilled water, and purified water are obtained from industrial sludge and wastewater; wood is transformed into calibrated wood chips, which are noted for having a higher calorific value and lower processing costs compared to pellets; self-sufficient facilities yield energy, water, biochar, and metals extracted from water.
The updated presentation quantifies annual revenues at full capacity by product line: plastic recycling €14.39 million, blockchain certifications €6.24 million, water €4.10 million, fertilizer €3.78 million, calibrated wood chips €2.88 million, precious metals €1.87 million, and energy, water, and biochar €1.05 million. The EBITDA projected for the 7th year is €27 million, with an IRR of 57% in the 7th year.
On the investment side, the updated document calls for a two-round structure: Round 1 of €2.7 million and Round 2 of €10.6 million, for a total investment of €13.3 million. The project also calls for an industrial setup spanning two production sites totaling 4,000 square meters.
The comprehensive documentation rounds out the picture with a proposal for professional investors comprising €16,097,642 in invested equity, an expected duration of 10 years, senior preferred equity, a 24% distribution rate, and an expected return of €107.50 million, consisting of €20.59 million in dividends and €86.91 million in terminal value at the exit strategy.
In this way, Finance Atena® has made the project evaluable not only from a technological standpoint but also from an industrial and financial perspective: investments, sources of funds, uses of funds, revenues by business unit, expected returns, incentives, innovation protection, and exit strategy.
A new value narrative
The Startengy case demonstrates how Finance Atena® can help transform a highly innovative business idea into a structured business proposal ready to be presented to investors.
The new narrative goes beyond sustainability as merely a reputational factor. On the contrary, it presents sustainability as an economic driver: waste becomes raw materials, biomass becomes energy, plastic becomes pellets, WEEE becomes valuable materials, water is recovered, blockchain certifies the supply chain, and facilities are designed to generate efficiency, self-sufficiency, and new revenue streams.
The project’s strengths lie in the promoters’ expertise in the circular economy, the innovative and already-tested “economy of purpose” systems, its location in Abruzzo, synergies with research and the local community, national and regional incentives, and the use of automated robotics and artificial intelligence in production processes.
Finance Atena® has brought order to this complexity by constructing a narrative grounded in data, markets, technologies, business units, investments, and expected returns. The result is a clear illustration of Startengy’s potential: not just an innovative startup, but a possible new industrial group in the circular and purpose-driven economy.
Finance Atena®: transforming innovation into a model, the model into value, and value into opportunities for investors.

