During his interview on Live Social Radio, Stefano Baroncini, CEO and Founder of Atena, highlights the limitations of traditional tools used to evaluate investments, entrepreneurial initiatives, and business strategies. The problem isn’t just about the ability to perform calculations, but above all the difficulty of representing, in a coherent and integrated way, all the variables that influence a project’s evolution. Revenue, costs, investments, financing needs, liquidity, debt, and profitability are not independent elements, but rather parts of a single, constantly evolving system.